Amid the dazzling attractions of Bali, Les Tourism Village in North Bali has carved its name as a top destination. This serene village was crowned Best Tourism Village at the 2024 Indonesian Tourism Village Awards (ADWI), announced during a live broadcast on the Ministry of Tourism and Creative Economy’s YouTube channel on Sunday, November 17, 2024.
Les Village captivates visitors with its unspoiled natural beauty, rich cultural heritage, and unique local products. It offers a tranquil alternative for tourists seeking an authentic experience away from Bali’s crowded hotspots. Preserving its customs and traditions, the village charms travelers with its deeply rooted cultural identity.
Nature enthusiasts will find much to admire in Les Village. From mesmerizing waterfalls and enchanting ocean views to eco-educational programs, the village promotes sustainability with its waste management and environmentally friendly initiatives.
The accolade for Best Tourism Village was awarded after thorough evaluation by a panel of judges. Criteria included amenities, digital integration, human resource quality, and overall appeal. Its proximity to the historical Kintamani region further enhances its picturesque allure.
“We are part of Ancient Kintamani,” explained Nyoman Nadiana, Head of the Les Tourism Awareness Group (Pokdarwis). “We offer forests, waterfalls, eco-educational tourism on waste management, and unique culinary experiences.”
Tourism Minister Widiyanti Putri Wardhana highlighted the essential role of tourism villages in shaping Indonesia’s tourism sector. “Tourism villages have become the backbone of our tourism industry. Beyond Indonesia’s stunning landscapes, these villages showcase warm, dedicated communities,” she stated.
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Hariyanto, Deputy for Destination and Infrastructure Development at the Ministry of Tourism, reaffirmed the government’s commitment to empowering tourism villages. He explained that support programs focus on enhancing attractions, human resources, and the 3A framework: attractions, amenities, and accessibility.
“This year, we’ve started strengthening human resource management in tourism villages,” Hariyanto said. “We’ve also provided government aid, including stimulus items, to support the 3A framework—amenities, attractions, and accessibility.”
Les Tourism Village stands as a shining example of community-driven tourism, demonstrating how small villages can contribute to showcasing Indonesia’s natural and cultural treasures on the global stage. Its success underscores the growing recognition of sustainable and authentic tourism experiences.
