The Balinese people, Sunday (29/1), celebrated Arak Bali Day. Now, the sale of the Arak Bali (Balinese Arrack) is legal and can be found in restaurants and hotels in Bali. This drink is also targeted to dominate 50% of the demand for alcoholic beverages in Bali.
This celebration was held in an effort to strengthen the protection and empowerment of Balinese wine following Bali Governor Regulation Number 1 of 2020 concerning the management of Balinese fermented and/or distillate drinks.
This was disclosed by the Head of the Bali Province Industry and Trade Service (Disperindag), I Wayan Jarta. He said the current condition of Bali Arak was that it could be sold legally.
“From the production process to marketing now there are no problems, as long as they follow the governance that has been set according to Pergub No. 1 of 2020,” said Wayan Jarta during the commemoration of Bali Arak Day, Sunday, January 29, 2023.
Legally too, Balinese wine began to be promoted and sold officially through outlets. Also sold in tourism accommodations such as hotels and restaurants.
Jarta said, currently the absorption of Balinese wine for tourism accommodation has reached 10%. It is targeting, in the next 2 to 3 years, the demand for Balinese wine for tourism will reach 30% to 50%.
The legal recognition of Balinese wine, according to Jarta, is an opportunity to elevate Balinese wine to become king in its own area. This is because imported alcoholic beverages in Bali currently reach 70%.
According to him, around 30-50% of the need for alcoholic beverages in Bali after the pandemic can be met with drinks made from Balinese arrack.
Furthermore, according to Jarta, arak production in Bali reaches 40.1 million liters per year. He considered the potential for arak in Bali to be quite high. That is why the target is for Balinese wine to enter hotels and restaurants in Bali.
Jarta added that one of the Balinese arak products has also been designed to be marketed abroad, such as in the United States.
To note, Bali Governor Wayan Koster had asked hotels in Bali to serve wine as a welcome drink. This was revealed by Koster following the determination of Balinese wine as an Intangible Cultural Heritage (WBTb) of Indonesia in 2022.