Getting deeper into Social Media Analytics
Social media is not only a tool for posting daily activities anymore. It’s beginning to grow for business media tools. There are several content types that we can find on social media. Whether it’s in the form of podcasts, webinars, live streaming, or infographics.
In fact, now we can see social media as a miniature of society. It represents multiple thoughts about various things. Including brand, products, and services. This statement is not excessive considering that most of the unstructured data in the world come from social media.
Due to the large amount of data stored on social media, there are analytic tools that focus on social media analysis. These tools are able to measure the success of marketing campaigns carried out by a brand or company that has been run through social media. It works by capturing conversations related to a particular industry, helping to find out which content is liked the most, and also to see how much impact comes from each post.
There are three forms of social media analysis for measuring marketing effectiveness Those are:
Descriptive Analytics
Descriptive analysis is the majority of social media analysis. This analysis collects social media data in the form of reports, visualizations, and clustering to understand problems in business.
As an example of descriptive analysis, text on social media can be used to understand the positive, negative, and neutral sentiments of users.
Not only that, this analysis can identify trends by grouping them according to the specified theme and topic.
Predictive Analytics
This analysis is used to predict what will happen in the future. For example, the activities of social media users, such as their opinions or recommendations on something, can be analyzed to predict future events.
A business manager is able to predict sales figures based on the number of visits to the site. With predictive analytics as well, business people can determine the right time to publish content on social media by seeing the most active time their audience is accessing social media.
A brand can predict the public’s response to a new product that will be launched while reducing concerns that the product is not well received by the public.
Prescriptive Analysis
The prescriptive analysis provides recommendations for the best course of action when handling a case. For example, if you have a group of social media users who exhibit certain behavioral patterns, then the challenge is how to optimize the marketing of your product to each group.
Why you should use social media analytic tools?
Data on social media is more than just calculating the number of followers. Good analysis can make social media data the future of a business
Have you ever felt like you have prepared everything to create cool content but the results is beyond expectation?. That means your content does not have an impact on the planned target. This can happen because you did not do social media analysis at the beginning of content planning.
To create a famous account on social media, we need a certain strategy. It’s not enough to just post and edit photos as good as possible. To do so, you need a social media analysis tool. Not many people know about it, but this tool has now become a weapon for brands, online shops, and even social media celebrities.
The increasing use of social media as a business tool by the public is because it’s easier to promote with a cheaper budget compared to offline promotion. Moreover, doing business through social media can reach a wider range of marketing targets
Analytics tools will help you manage social media to get more impactful results. With analytic tools, you are no longer just posting, but you are also able to know how far your content reach is.
This also provides you with information about recommended posting hours, what content is most liked by the target audience, hashtag recommendations that you can use in making captions, and the type of influencer according to your product or service brand.
7 Social media analytic tools
1. Hootsuite
With Hootsuite’s analysis tools you can get data from various social media channels. Whether it’s Twitter, Facebook, and Instagram. Starting from the sentiment level of the post, information from the audience, to the performance of the account. Everything is presented in a graphical form.
2. Union Metrics
Through Union Metrics you can see which content is performing the best. This also could track what trends are currently relevant for you to follow.
3. Awario
This is a secret tool that you could use to compare your popularity level with competitors
You can analyze the growth of accounts over a period of time, their audience reach, and their location. In addition, you can also measure how positively people respond to the post you share.
4. Keyhole
This keyhole provides a feature to monitor conversations in real-time with various interactions from Facebook, Instagram, and Twitter. This can help to measure and expand engagement on your account
5. Socialbakers
There are many features offered by Socialbakers. Starting from analyzing audience interests, the best content for your account, monitoring brands, to finding influencers for promotion.
6. Buzzsumo
Buzzsumo can analyze how widely distributed website content is on social media. Buzzsumo monitors on several social media namely Facebook, Instagram, Twitter, Pinterest, and LinkedIn
7. Sprout Social
There are many useful analytical tools that you can use with this tool. including measuring ads performance.
Sources: Gdlab, merchant.id, idn times
