TikTok is synonymous as a short video platform with a duration of no more than one minute. However it looks like they are testing a video with a longer duration.
The trial was first seen by social media consultant, Matt Navarra. He uploaded a screenshot of the update which said that he had received early access to upload a three-minute video, Thursday (3/12/2020).
From the TikTok’s announcement, this feature is still in the early stages of testing, so most users won’t notice the difference unless they find a video with a longer duration.
Even so, this feature seems to have been rolled out in the last few weeks and a number of TikTok users who have found videos with longer duration are confused.
Currently, TikTok allows all creators to upload videos with a maximum duration of one minute. This duration is considered successful because it manages to meet the needs of users who have short attention spans.
With a longer duration, TikTok creators will certainly have more room to create creative content. However, users with short attention spans may find it difficult to focus on watching longer videos.
As s TikTok user who tweeted back from Navarra, “My attention span is now one minute thanks to TikTok. And now they think we’re going to watch a three minute video?”
TikTok isn’t the only platform to add length or duration limits to its content. In 2017, Twitter increased the tweet limit from 140 words to 280 words. Although at first many people protested this policy, it was finally received warmly by users.
Instagram, which recently copied TikTok with the Reels feature, also extended the duration of its content from 15 seconds to 30 seconds.