Labuan Bajo, situated in East Nusa Tenggara, has been designated as one of Indonesia’s top five Super Priority Tourism Destinations by the government. This picturesque location has drawn over 470,000 tourists, both international and local, but the goal is to attract even more visitors.
Deputy Minister of Tourism and Creative Economy, Angela Tanoesoedibjo, has set a challenge for the West Manggarai Regency Government to increase tourist numbers in Labuan Bajo for 2024. Speaking at the Komodo Travel Mart 2024 event at the Golo Mori Convention Center on Friday (7/6/2024), Angela praised the achievement of more than 470,000 visits in 2023, marking a 60 percent rise from the previous year.
“This year, what number are we aiming for? If I’m not mistaken, the target mentioned was around 500,000, correct?” she queried during her address. However, she emphasized the need for even higher ambitions.
“If last year we managed a 60 percent increase, we should aim for more than just 500,000 this year. Let’s challenge ourselves to achieve higher,” she encouraged.
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Angela believes that surpassing 500,000 tourist visits is achievable with the cooperation of all stakeholders. She stressed, “This goal requires the support of everyone here. Together, we can make Labuan Bajo and its surroundings even more appealing to both domestic and international tourists.”
Several events, including the recent Komodo Travel Mart 2024, have been organized to continually promote Labuan Bajo and East Nusa Tenggara. These efforts are part of a broader strategy to enhance the region’s profile as a premier tourist destination.
Labuan Bajo’s status as a Super Priority Tourism Destination signifies a strong commitment to enhancing its quality and accessibility. With its stunning natural landscapes, including beautiful seas and rich biodiversity, Labuan Bajo has become a favorite destination for tourists. Comprehensive infrastructure development is essential to support the region’s tourism sector growth.
Tourism plays a crucial role in Indonesia’s economy, significantly contributing to foreign exchange earnings. Enhancing destinations like Labuan Bajo not only aims to increase visitor numbers but also seeks to improve the quality of their experiences. This sector’s growth is vital for creating job opportunities, generating income, and promoting Indonesia’s cultural and natural heritage.
In conclusion, the push to increase tourism in Labuan Bajo aligns with the broader goals of improving infrastructure and visitor experiences, thereby reinforcing its status as a top-tier destination in Indonesia. With concerted efforts from all parties involved, Labuan Bajo is poised to attract even more tourists and further boost its tourism sector.
