Knowing the marketing trends in 2021 is important. Marketing is a dynamic aspect of your business. It is always evolving. From year to year, The trend is changing. And it could be that one of the trends has an effect on the industry or business you are doing
A chatbot is an artificial intelligence (AI)-based program that could do a live chat with consumers. This program is created to be able to answer questions like a normal human being.
Chatbot technology has great development potential. By 2021, it is predicted that 85% of interactions with consumers will be carried out without involving humans. In other words, it will change the way businesses provide customer service.
This technology is beneficial for both sides: owners and consumers. On the one hand, owners do not need to recruit large numbers of customer service personnel to be able to provide live chat features. On the other side, consumers can contact businesses whenever they want, 24 hours a day, 7 days a week. They can get the right answer without having to worry about the friendliness of the customer service
Artificial Intelligence (AI) is a program that can predict consumer behavior and activity patterns. In 2020, AI was used by the majority of software products and services on the market.
Chatbots are an example of a technology that relies on AI. Examples of other technologies that rely on AI are speech recognition and automatic content generation.
One of the popular speech recognition features is Google Voice Search.
While an example of automatic content generation is the AI Writer feature used by Zyro Website Builder. This feature can create content automatically based on the criteria you choose.
Video marketing is the practice of marketing by utilizing video. Video consumption on mobile devices continues to increase by around 100% every year. In fact, by 2020, 85% of businesses are using video as a marketing tool.
In general, when it comes to video marketing, the platform we are talking about is YouTube. In fact, you can also do video marketing on other platforms, such as Facebook and Instagram. You can even do it on TikTok too!
Moreover, statistics show that 96% of consumers use video to make purchasing decisions. Certainly a very good opportunity, right?
Visual search is a technology that allows users to perform image-based searches. Although currently the search is still commonly done through keywords or writing, the potential of visual search cannot be taken lightly.
Marketing trends 2021 – Research shows that 62% of millennials are more interested in visual search technology than other technologies. In addition, there are predictions that by 2021, voice search and visual search technologies can increase online profits by 30%.
You can see big brands starting to use this technology. Examples such as Google and Pinterest.
Pinterest offers the Pinterest Lens feature. This feature allows you to identify the product or perform a search via image or camera.
In 2020, 50% of searches are done via voice search. voice search relies heavily on semantic words when displaying search results. Therefore, you can start by learning about latent semantic indexing (LSI) keywords to optimize your website.
User Generated Content (UGC)
User-Generated Content (UGC) is content created by consumers or your brand followers. Producers usually offer the customer a gift. Usually, this kind of content is created in order to meet the challenges given by the brand. The gift could be products, coupons, discounts, and other similar things.
Marketing trends 2021 – 90% of buyers say that UGC influences their purchasing decisions. This is because UGC can increase interaction with buyers.
Social media stories
Currently, there are lots of social media that have a story feature. For example, there are Snapchat, Instagram, Facebook, and even Twitter. The popularity of this feature means this is a potential communication style for social media.
For the Instagram story, there are many features that you can use such as pools, asking questions, location, directing visitors to websites, and many more.
This is a technology that is able to unite reality with the digital world. This could improve your customer brand experience.
There are predictions that by 2022, 70% of companies will experiment with this technology. This is reasonable because the implementation of this technology can change the way consumers interact with businesses.
This technology is also starting to be used by big brands. For example, Toyota launched an AR-based application to introduce one of its car models. So, consumers can interact directly with the application to find out the various features of the car.
Marketing trends 2021 – One of the businesses in Indonesia that have adopted this technology is KCMTKU, an eyewear company. They provide a Virtual Try-on feature that allows visitors to “try on” various models of glasses via the camera.
Omnichannel marketing is a marketing practice that relies on multiple platforms at once. Starting from websites, social media accounts, emails, to physical stores. All of these platforms are aligned to deliver the same message and consistent image.
This method can make your brand closer to consumers. Because consumers will find your brand on any platform they have.
In addition, research shows that the level of engagement and the number of purchases through omnichannel marketing is much higher than marketing with one channel. Even the variable number of purchases recorded a figure of 250% higher!
One example of the implementation of omnichannel marketing that is well-known in Indonesia is the Bukalapak Partner program. Because this program unites traditional stalls with Bukalapak features and services. Making it an effective offline-to-online program.
If traditional content such as blog posts only focuses on presenting text and images, interactive content aims to present features that also invite interaction from readers.
These features can be:
- Interactive infographics
- Interactive email
The survey proves that 91% of consumers are more interested in interactive content than traditional content.
Have you ever received a notification from a business located in your place? Or maybe you’ve arrived in a city, then you got info from an online motorcycle taxi service with a special promo?
Well, this type of marketing utilizes geofencing technology. So, this technology allows businesses to target potential customers who are in a certain area.
Until now, this technology is still showing a positive trend. In fact, in 2023, the geofencing market value is predicted to increase to 2.4 billion US dollars.
certainly, this technology can make it easier for potential customers to find your business. But if your business doesn’t plan to use this technology in the near future, you can try practicing Local SEO first to reach the closest consumers.
Maybe you’ve heard a lot about big data. But what exactly is big data?
In short, big data is a collection of continuously growing data. This data consists of lots of variables. The benefits depend on how well the existing data is turned into useful information for the business.
There is a survey that shows that the process of analyzing marketing campaigns still takes a long time. In fact, 47% of campaigns took more than a week to get the results of their analysis.
As a solution, 78% of organizations already have or develop a customer data platform for analysis purposes. Consequently,it will be easier to optimize the data. Especially for marketing campaigns.
Data analytic results can be used to understand customers deeper. For example, you can find typical products they like, so you know what products you can recommend to them in the future.
However, you must still pay attention to the rules regarding the use of user data. This is to avoid invasion of privacy. Therefore, you need to find out about the General Data Protection Regulation (GDPR) to understand its implementation.
Internet of Things
is a term that is often used to describe the concept of connecting various devices to the internet. Examples include smartwatches and smartphones. Even Xiaomi has a smart home kit product that can be connected via an application.
So what is the relationship between IoT and marketing? Well, according to statistics, spending on IoT will continue to increase from year to year. Until 2023, it will reach 1.1 trillion US Dollars.
One of the main causes of the positive trend of IoT is the development of 5G technology. This technology is designed to connect multiple devices with a faster and more reliable connection.
With the development of IoT, digital marketing practices can also shift. From what was initially only limited to cellphones or laptops, now you can move to other devices.
It is not impossible that in the future there will be more advertisements or services on devices that have never been imagined before.
Social commerce is a combination of social media and e-commerce. So, you can feel the benefits of both through this feature.
In other words, you can make sales through social media accounts. Maybe you’ve seen examples on Instagram accounts that sell products through posts or on Facebook Marketplace. – Marketing trends 2021
Currently, more than three-quarters of internet users say that they still often read blogs. In addition, 70% of businesses are still actively using content marketing as their marketing strategy.
Other types of content marketing are email marketing, video marketing, and podcasting.
However, the success of content marketing is certainly influenced by the quality of the content.
In addition to paying attention to the quality of the content, you also have to look at the comfort of the audience when presenting content. Examples such as the neatness of your blog layout or the speed of your website.
is a feature that serves to notify browser users to do something.
Even though it looks trivial, don’t underestimate notifications like this. Because the number of users who register via browser push notification is twice as much as those who register via email newsletter.
In addition, this method is also increasingly popular among online business people. 85% of e-commerce have used it. If you are interested, maybe your online store can be included as well.