The Indonesian government has launched a groundbreaking initiative known as the “Proud Tourism in Indonesia” (BBWI) program, aimed at instilling a sense of pride and fostering a renewed interest in domestic tourism.
As part of this visionary endeavor, the “Di Indonesia Aja Travel Fair (DIATF) 2023” has been unveiled, creating a platform for promoting the richness and diversity of the country’s travel destinations.
Minister of Transportation, Budi Karya Sumadi, emphasized the significance of this proud tourism in Indonesia program, which seeks to invigorate the local tourism sector and generate a substantial economic boost within the nation.
With ambitious aspirations, the BBWI program sets its sights on surpassing an impressive target of over Rp3,000 trillion in circulating money within Indonesia’s borders.
Minister Budi Karya Sumadi, speaking passionately during the DIATF 2023 launch, underscored the rationale behind prioritizing domestic travel, emphasizing the undeniable allure and unparalleled wonders that lie within Indonesia’s own backyard.
Reflecting on personal experiences exploring captivating destinations such as Labuan Bajo and Bali, the minister expressed his genuine admiration for the breathtaking natural landscapes and cultural treasures found throughout the archipelago.
Highlighting the importance of delivering tangible results, Minister Budi Karya Sumadi emphasized the government’s commitment to developing infrastructure that truly serves the nation.
President Joko Widodo’s directive to focus on infrastructure projects that deliver practical benefits resonated deeply, instilling a strong sense of purpose within the BBWI program.
Recognizing the pivotal role of tourism, the government has already made significant strides in bolstering the nation’s infrastructure, particularly in key tourist hotspots such as Labuan Bajo, Yogyakarta, and Toraja, where the construction of new airports showcases their dedication to providing seamless travel experiences.
Joining the discourse, Deputy Minister of Tourism and Creative Economy (Parekraf), Angela Tanoesoedibjo, highlighted the transformative potential of DIATF 2023 in revitalizing the domestic tourism industry.
Drawing inspiration from the encouraging progress made in combating the challenges posed by the Covid-19 pandemic, she stressed the need to leverage the momentum and capitalize on the pent-up demand for travel experiences. Angela Tanoesoedibjo called upon all stakeholders to actively promote DIATF 2023, as it presents a unique opportunity to showcase Indonesia’s myriad attractions to both domestic and international audiences.
Intriguingly, DIATF 2023 has far-reaching implications for the nation’s economy, with the potential to create substantial financial ripples. As Minister Angela Tanoesoedibjo explained, initial estimates suggest that the involvement of state-owned enterprises could drive economic transactions exceeding Rp3,000 trillion.
However, rigorous assessments and calculations are being undertaken in collaboration with the Ministry of Parekraf to ascertain the true impact and unlock the full economic potential of this transformative initiative.
The BBWI program, epitomized by the unveiling of DIATF 2023, not only serves as a catalyst for economic growth but also signifies a resounding commitment to promoting Indonesia’s natural and cultural heritage. Through strategic infrastructure development, meticulous planning, and targeted promotional efforts, the government is dedicated to positioning Indonesia as a premier global destination.
As the nation embarks on this remarkable journey, all eyes are on the BBWI program and DIATF 2023, eagerly anticipating the positive ripple effects that will enhance the tourism sector and invigorate the economy while reigniting a sense of pride and appreciation for the wonders of Indonesia.