Lake Toba, one of Indonesia’s prized Super Priority Tourism Destinations, will soon become a global focal point as it hosts the 2024 Aquabike Jetski World Championship from November 13-17. Featuring over 100 racers from 30 countries, this high-profile event is expected to capture the attention of an estimated 180 million viewers worldwide.
Beyond the spectacle, it is projected to generate an impressive economic impact of IDR 1.7 trillion, offering significant support to local businesses and communities.
Located in Sumatra, Lake Toba is well known for its natural beauty and cultural heritage. As such, this event not only highlights the region’s breathtaking scenery but also its economic potential, solidifying its role as a prominent location for water sports in Indonesia.
The Aquabike Jetski World Championship will span across the regencies of Karo, Dairi, Simalungun, and Samosir, and it will be enhanced by the Lake Toba Cultural Festival, adding a layer of local charm to the global sports event.
“This championship is a tremendous opportunity for Indonesia to present its aquatic tourism on a global stage,” said Ferry Yuniarto Kono, Director of the Fund Management and Sports Business Agency (LPDUK) at the Ministry of Youth and Sports.
“With ten Indonesian racers participating, they will not only inspire the youth but also bring pride to our nation in front of an international audience,” he added in a press release on Friday, November 8, 2024.
InJourney, a company dedicated to sustainable tourism, is also playing a key role in making this event an inclusive celebration for local communities. Acting Corporate Secretary Group Head Yudhistira Setiawan shared the company’s commitment to supporting the region through a collaborative approach.
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“By holding this event in four regencies, we aim to extend economic benefits widely, allowing everyone to feel the positive impact of tourism and a world-class event,” Yudhistira emphasized.
He also encouraged the local population to attend freely, inviting them to help showcase Lake Toba as an emerging international destination while reflecting Indonesia’s famous warmth and hospitality. “This is a moment of pride for the people of Lake Toba, and we hope everyone will take part in this memorable event,” he stated.
PT Indonesia Tourism Development Corporation (ITDC) and the Mandalika Grand Prix Association (MGPA) are coordinating the logistics to ensure the best possible experience for participants and visitors alike.
With robust support from both government and private sectors, the 2024 Aquabike Jetski World Championship is set to place Lake Toba firmly on the map as a top water tourism destination. In doing so, it promises not only to draw global attention but also to drive substantial economic benefits for the local communities, reinforcing Lake Toba’s potential as a centerpiece of Indonesian tourism.
