International concerts are becoming more than entertainment in Indonesia. They are increasingly seen as an opportunity to boost tourism, encourage visitors to explore more destinations, and generate significant economic benefits. Recognizing this potential, the Ministry of Tourism is preparing to strengthen music tourism by developing integrated travel packages centered around K-Pop concert in Indonesia.
The initiative focuses on connecting major concerts in Jakarta with priority tourism destinations in nearby areas, encouraging visitors to extend their trips beyond the concert itself.
“The Ministry of Tourism is open to collaborating with travel industry associations such as ASITA, AITTA, ASTINDO, and IINTOA to develop music concert packages,” said Ministry of Tourism spokesperson Nia Niscaya, as quoted by Antara on Wednesday (July 22, 2026).
According to Nia, K-Pop-themed travel packages have the potential to attract more international tourists to Indonesia. The Ministry believes globally recognized concerts can become a powerful form of event tourism while delivering substantial economic value.
Beyond increasing visitor arrivals, international concerts also help introduce Indonesian destinations to a wider global audience. Hosting major K-Pop concert events in Indonesia offers another advantage as well. With Indonesia home to one of the region’s largest K-Pop fan communities, more fans can attend concerts without traveling overseas, helping reduce tourism-related foreign exchange outflows.
As an example, Nia pointed to the upcoming BTS concerts scheduled for three dates in December 2026: Saturday, December 26, Sunday, December 27, and Tuesday, December 29.
The concerts are expected to attract approximately 18,000 international visitors. On average, each visitor is projected to spend around US$380.1, equivalent to approximately Rp6.7 million, during their stay in Indonesia.
“If calculated, the potential foreign exchange earnings generated by the BTS concerts are expected to reach US$6.6 million, or approximately Rp120.6 billion. That figure does not yet include spending on merchandise or food and beverages,” Nia said.
The Ministry also highlighted the broader economic impact generated by large-scale K-Pop concerts in Jakarta.
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Thousands of concertgoers typically spend on tickets, hotels, restaurants, transportation, communication services, and souvenirs throughout their visit. This spending creates significant economic circulation that benefits multiple sectors.
Part of the revenue also returns to the government through tax collection and venue rental fees paid to the state-owned company managing the Gelora Bung Karno (GBK) complex.
To maximize these benefits, the Ministry of Tourism plans to work closely with industry partners to develop integrated concert tourism packages.
These packages will combine concert tickets with transportation, accommodation, and visits to tourist attractions. By offering a complete travel experience, the Ministry hopes visitors will stay longer in Indonesia rather than making short trips solely for the concerts.
Nia added that the Ministry will continue strengthening coordination with relevant institutions to make it easier for organizers to secure permits for international-scale events.
“At present, the Ministry of Tourism supports event organizers by issuing recommendation letters or official letters of support for international-scale events, which serve as one of the mandatory documents required when applying for public event permits,” she explained.
The Ministry believes that stronger collaboration between government agencies, the tourism industry, and event organizers will help position concert tourism as a growing contributor to Indonesia’s visitor economy while showcasing the country’s destinations to audiences from around the world.
