Planning a trip to Indonesia can start with a simple question: where should you go, and what should you experience? With thousands of islands, diverse landscapes, distinctive local cuisines, and cultural traditions across the country, choosing a destination is only the first step. Travelers also need to figure out what to do, where to eat, and which local experiences are worth including in their plans. Let’s meet MaiA!
To make that process easier, the Ministry of Tourism has introduced MaiA, short for Meticulous Artificial Intelligence of Indonesia. This virtual assistant is designed to help travelers discover destinations, find travel inspiration, and explore the many experiences available throughout Indonesia.
Rather than starting with a fixed destination, users can turn to MaiA to explore ideas based on their personal interests. Someone interested in nature, for example, can look for outdoor destinations, while travelers drawn to the sea, local food, or cultural activities can use the assistant to find experiences that match their preferences. These suggestions can serve as a starting point before travelers decide where to spend their holiday.
MaiA can also help users put together a travel itinerary. By sharing details about their planned trip, travelers can ask the assistant to recommend activities and organize their schedule. This makes it easier to consider different destinations and experiences before settling on a final travel plan.
The assistant also provides information about local food and events. This gives travelers another way to discover what a destination has to offer beyond its main attractions. They can explore culinary options and find out about events that may be taking place during their visit, helping them make better use of their time in Indonesia.
To make travel information easier to access, MaiA is integrated with maps. This feature helps users explore locations and understand where destinations and recommended places are situated. The integration can support travelers as they move from browsing potential experiences to planning their journey.
Communication is another part of the service. MaiA supports multilingual conversations, allowing travelers from different language backgrounds to interact with the assistant more comfortably. It also offers voice commands, giving users another way to ask questions and access travel information without relying entirely on written instructions.
Travelers can use MaiA as an initial guide when deciding what kind of holiday they want. The process begins with identifying their interests, then sharing relevant details so the assistant can provide suggestions that are more closely aligned with their plans.
1. Decide what kind of holiday you want
Start by thinking about the experiences you’re looking for in Indonesia. You might be interested in nature, marine tourism, culinary destinations, or cultural activities. These interests can help guide your exploration and narrow down the range of destinations worth considering.
2. Share your trip details
Provide MaiA with information about your planned journey. The details you share can help the assistant understand what you’re looking for and offer suggestions that are more relevant to your travel plans.
3. Ask MaiA to prepare an itinerary
Once you’ve shared your preferences and trip details, you can ask MaiA to put together a travel itinerary. Its recommendations can help organize potential activities and give you a clearer idea of how to spend your time.
4. Explore local experiences
Use the assistant to discover local food, events, and other activities in your destination. These recommendations can introduce you to experiences that may not be part of your initial travel plans.
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5. Use MaiA as a travel companion
MaiA can continue to serve as a source of travel information as you explore Indonesia. Its map integration, multilingual conversations, and voice-command feature give travelers different ways to access information and navigate their travel plans.
With these features, MaiA offers travelers a more accessible starting point for discovering Indonesia. Whether they’re still deciding where to go or already preparing an itinerary, the assistant can help them explore destinations and experiences that suit their interests.






















