It is undeniable that the pandemic has weakened the tourism sector. Various tourist accommodations are threatened due to the declining number of tourists visits.
Uncertain conditions require innovations that must be presented to survive in the midst of a pandemic situation that cannot be predicted when it will end.
One of the innovations presented by providers of tourist accommodation services in Bali is by launching membership cards such as those carried out by a resort & spa in Singakerta and a hotel in Ubud.
The member card is intended to support the lifestyle of people who often take business trips or tours to Bali with various benefits provided.
With this breakthrough, it is hoped that it will boost tourist visits and revive local tourism conditions.