Once overshadowed by better-known spices like pepper and cloves, thyme from Indonesia is now making waves in global markets. With increasing demand from countries such as Japan and several European nations, this aromatic herb is quickly becoming a rising star among Indonesia’s export commodities.
Thyme, or Thymus vulgaris, isn’t just prized for its distinct scent and warm, herbal flavor. It also packs a powerful health punch. “This magical leaf contains compounds that can help fight bacterial and fungal infections, soothe coughs, and offer antioxidant benefits,” the report explains. Its versatility makes it popular in both culinary and medicinal uses—its flowers, leaves, and essential oils are commonly used in dishes and traditional remedies.
Despite not yet achieving the fame of long-established Indonesian spices, thyme is gaining traction abroad. According to Indonesia’s Central Bureau of Statistics (BPS), thyme exports reached US$123,778 in 2024—up sharply from US$89,415 in 2023. Japan led the demand with imports totaling US$66,726, followed by South Korea with US$16,608. The Netherlands, Taiwan, and Australia also recorded stable interest in this herb.
Used in a wide array of European and Middle Eastern recipes, thyme lends its distinctive flavor to dishes such as roasted chicken, steaks, soups, pastas, and marinades. Its culinary appeal is only one side of its growing popularity. “Since ancient Egyptian times, thyme has been used as a natural antiseptic and preservative,” the report states. In modern wellness and traditional medicine, it is widely recognized for its antibacterial and antifungal properties, and is known to help boost immunity and relieve respiratory issues.
Beyond food and health, thyme is catching the eye of the cosmetics industry. Skincare and wellness brands are now incorporating thyme extracts into their formulations, tapping into its natural healing potential.
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Indonesia’s unique tropical climate plays a key role in the quality of its thyme. The herb grown here offers a more intense flavor profile compared to thyme cultivated in non-tropical regions. Combined with improved post-harvest processing and drying techniques, Indonesian thyme is gaining a competitive edge on the global stage.
The country has both the conditions and the momentum to expand thyme production and exports further. Experts suggest that with the right strategies—such as improving quality standards, securing organic certifications, and developing innovative derivative products—Indonesia’s thyme industry could grow even faster.
As global consumers shift toward healthier lifestyles and herbal ingredients, thyme from Indonesia may soon stand alongside the nation’s most iconic spice exports. With its rich flavor, medicinal value, and rising international demand, thyme is well on its way to becoming a major player in the world of natural products.
