The Staycation Trend Gains Popularity in Indonesia

The Staycation Trend Gains Popularity in Indonesia
The Staycation Trend Gains Popularity in Indonesia
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The staycation trend has become a rising phenomenon in Indonesia, fueled by shifting travel preferences after the pandemic. With tourists increasingly opting for local holidays over long-distance trips, the hospitality sector is evolving to meet this growing demand.

Data from the Indonesian Hotel and Restaurant Association (PHRI) reveals that hotel occupancy rates in suburban cities have surged by up to 30 percent during extended weekends. Families, in particular, are embracing short, city-based holidays as a convenient escape.

“Staycation,” a term combining “stay” and “vacation,” represents an economical, safe, and practical alternative to traditional holidays. This concept gained popularity in the United States during the 2008 financial crisis when the tourism industry faced severe challenges. The idea of enjoying local accommodations or nearby attractions resonated with many during tough economic times, and its appeal has since spread worldwide.

In Indonesia, this trend has found a stronghold in urban centers like Jakarta. Leading global hotel chain ACCOR reports that city vacations remain a top choice for many. The company predicts its Jakarta properties will maintain an average occupancy rate of 70 percent through the year, with some locations reaching up to 85-90 percent.

“The staycation trend in Jakarta will continue to grow as many people prefer staying within the city to avoid traffic congestion. Moreover, our hotels offer diverse options at competitive prices, ranging from luxury to economy classes,” said Lisa P. Sanjoyo, General Manager of Mercure Jakarta Cikini.

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Traveloka’s data further underscores the growing popularity of staycations. The platform highlights a significant increase in bookings for accommodations such as hotels, villas, cottages, and apartments, surpassing pre-pandemic levels. Jakarta, West Java, and East Java emerge as the top destinations for these local holidays, reflecting people’s preference for nearby getaways.

This staycation trend in Indonesia reflects a broader societal shift. For many, staycations offer a chance to relax without the stress of long-distance travel, while also fulfilling the growing perception that recreation is a fundamental need. The combination of convenience, affordability, and diverse accommodation options ensures that the staycation trend will remain a key feature of Indonesia’s travel landscape for years to come.