Indonesia’s breathtaking landscapes have long been a magnet for adventurers from all over the world. From towering mountains to pristine beaches and underwater paradises, the country is a haven for nature lovers seeking both tranquility and thrill. But this rising interest in adventure tourism in Indonesia is now becoming more than just a niche for adrenaline junkies. As it gains momentum, it’s drawing not only domestic travelers but also increasing numbers of international tourists.
During a press conference for the Deep Extreme Indonesia (DXI) 2025 exhibition, held in Jakarta on Wednesday (23/10/2024), Bondan Rubianto, Adviser and Executive Secretary of the Indonesian Travel Companies Association (Asita), shared his insights on this growing trend.
“I believe that adventure tourism in Indonesia represents a niche market that’s unique. The individuals who pursue it are those who truly have a spirit for adventure,” Bondan said.
He further elaborated, noting that adventure tourism, which once appealed to a smaller crowd, is gradually becoming more mainstream. “There’s potential for activities like extreme sports and adventure travel to become key attractions for a broader audience. In the future, I am confident that adventure tourism will become a prominent travel option for many,” he added.
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This promising growth isn’t confined to land-based activities. Indonesia’s rich underwater treasures are also drawing significant attention. Quoted from Hypeabis, Martin Wetik, a member of the Supervisory Board of the Indonesian Diving Tourism Business Association (PUWSI), highlighted the country’s outstanding reputation as a diving destination. “Indonesia is home to three of the world’s best diving spots,” he emphasized.
The first, Bali, is already recognized internationally for its excellent diving opportunities. Its underwater world, combined with the island’s well-developed tourist infrastructure, continues to captivate visitors with a wide array of activities, including diving and other water sports.
The second major destination is Bunaken, renowned for its stunning marine biodiversity. Located in North Sulawesi, Bunaken offers an extraordinary diving experience, thanks to the deep trenches of the Sulawesi Sea, where divers can explore vibrant coral reefs and a fascinating array of marine life.
Finally, Wetik pointed out the unrivaled beauty of Raja Ampat, which has been recognized by National Geographic as the richest coral reef ecosystem on the planet. Raja Ampat’s underwater marvels, teeming with diverse marine species, make it a bucket-list destination for divers worldwide. “With these three world-class destinations, Indonesia should solidify its position as a top choice for diving tourists,” Wetik remarked.
This increasing focus on adventure and diving tourism showcases Indonesia’s immense potential in capturing a growing segment of the global travel market, positioning the country as a premier destination for both thrill-seekers and nature enthusiasts.